Designing for Comfort

After the Deluge by Anne Louise Girodet Triosson We don’t notice great design. We only notice design when it’s poor. Great design functions properly for the task it has been designed for. Whether it is an object like an iPhone or a well-read book –...
Fit Matters: Design As An Extension of The Self

Fit Matters: Design As An Extension of The Self

Fit Matters. When you buy a pair of pants — you want them to fit. When you buy a shirt, shoes, gloves, socks — you want them to fit. So why do so many people not care that their bag fits. Most people carry a bag — which makes sense in the context of a bag — it’s a...
A Tale of Two Bags

A Tale of Two Bags

Sidgl has a simple support policy. We will repair or replace any bag if a structural failure occurs. I kind of wanted to dig into that statement a little bit because I think the reasoning behind this policy is important. From 2013 to 2016 I worked for Adobe Typekit. I...